Redken introduces NEW Nature’s Rescue, a collection of paraben-free, sulfate-free and silicone-free haircare essentials. Inspired by the ocean and enriched with plant and marine extracts, Nature’s Rescue thoroughly cleanses to remove impurities and buildup while helping nourish and refine the hair.
“Redken has always used its advanced technology to target specific hair needs with simple solutions,” states Jenny Corless, Director of Global Marketing for Redken. “With Nature’s Rescue, we are using our technological expertise to answer a market need for more natural haircare products. Nature’s Rescue features the nutrient-rich Sea-Algae Hydracomplex with sea algae, soy protein and aloe vera to protect and moisturize the hair. The star products include the Refining Sea Polish, which gently exfoliates with pumice to remove impurities and refine hair’s surface leaving it smooth and shiny. The Radiant Sea Spray is a lightweight and multifunctional spray that adds texture while time-touch fragrance capsules release bursts of oceanic scent when hair is touched.”
Nature’s Rescue includes four products formulated with water-fresh fragrances, cooling sensations and ocean-inspired textures that provide the perfect balance of moisture:
· Step 2: Refine with Nature’s Rescue Refining Sea Polish - Gentle exfoliant enriched with pumice removes impurities and refines hair’s surface leaving it smooth and shiny. Polishes hair surface texture leaving hair silky with reduced frizz from the root to the tip.
· Step 3: Replenish with Nature’s Rescue Cooling Deep Conditioner - Ultra moisturizing conditioner helps rebalance hair while cooling and soothing the scalp.