Fashion News: Crocs Could be Their Last Legs

Crocs were born of the economic boom. The colorful foam clogs appeared in 2002, just as the country was recovering from a recession. Brash and bright, they were a cheap investment (about $30) that felt good and promised to last forever. Former president George W. Bush wore them. Aerosmith lead singer Steven Tyler wore them. Your grandma wore them. They roared along with the economy, mocked by the fashion world but selling 100 million pairs in seven years.


Then the boom times went bust, and Crocs went to the back of the closet. Last year the company lost $185.1 million, slashed roughly 2,000 jobs and scrambled to find money to pay down millions in debt. Now it's stuck with a surplus of shoes, and its auditors have wondered if it can stay afloat. It has until the end of September to pay off its debt.

Souce: Washingtonpost

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Technorati Tags: Crocs Shoes, Fashion News

Man Fashion: Beach Footwear [CROCS]

Did someone say Crocs is comfortable? Because this is a culture quick to justify wearing virtually anything in the name of comfort -- pajama bottoms as pants, sneakers as business footwear, leggings in lieu of trousers, Uggs with miniskirts.


Crocs now rival flip-flops as the most annoyingly omnipresent style of summer footwear. City streets are inundated with shuffling phalanxes of men and women with bright orange, yellow and red Bozo feet.


So here is some history for someone new to this Brand. Crocs were created in 2002 and roared to ubiquity during the summer of 2006, just after the company went public. The company now manufactures about 4 million pairs of Crocs a month and last year had revenue of $354 million, says Mattson. Among the most enthusiastic early adopters were people who spent the major part of their day on their feet: hairstylists and nurses, for instance. They were perfect shoes for walking the dog. Gardeners found them both comfortable and functional.

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Tags: Man Fashion, Crocs, Man Footwear